CHINESE OWNER TESTS THE NORTH'S LUXURY MARKET

Written on the 8 October 2015 by Nick Nichols

CHINESE OWNER TESTS THE NORTH'S LUXURY MARKET

THE Chinese owner of Sheraton Mirage Port Douglas has received development approval for an upgrade of the $100 million Mirage Witsundays resort as it readies to test the market for luxury apartments in north Queensland.

Fullshare Group, which splashed out a combined $150 million for three resorts including the Sheraton Mirage Port Douglas and Laguna Quays in 2012, plans to transform the Mirage Whitsundays, formerly known as Whisper Bay at Airlie Beach.

All three resort properties were owned by Melbourne developer David Marriner, with Fullshare a joint-venture partner in Whisper Bay before the buyout.

Fullshare plans to include a fine dining restaurant, spa and gymnasium to attract apartment buyers to the upmarket property.

"Mirage Whitsundays is Airlie Beach's first five-star resort and the developer's investment will ensure it remains the preeminent resort on the Whitsundays Coast," says Mirage Whitsundays general manager Anne-Marie Oxley.

"This upgrade will take Mirage Whitsundays to a new level by incorporating premium luxury and lifestyle facilities into the resort."

The Airlie Beach upgrade comes on the heels of Fullshare announcing a $40 million refurbishment of Sheraton Mirage Port Douglas.

Luxury apartments in the Airlie Beach project are expected to sell from $685,000 to $1.2 million.

This will be the base price for apartments, with other properties, including a two-story villa, three-story townhouse and a penthouse priced from $1.85 million.

PRDnationwide Whitsundays principal Christie Leet, who is marketing Mirage Whitsundays, says the proposed upgrade will strengthen the offering to potential buyers.

"With the introduction of the Mirage brand and the reconfiguration of this project into a luxury resort development we see this being arguably one of the best property investment opportunities on the eastern seaboard of Australia," Leet says.

"There is a limited supply of luxury beachside product in Airlie with only 328 waterfront properties remaining in the area."

The 104-apartment Mirage Whitsundays is hoping to capitalise on improved international connections to the region, with the Whitsunday Shire Council pushing ahead with plans for international charter flights from New Zealand and Shanghai visitors from early next year.

The move is being aided by a $59 million redevelopment of the Proserpine Airport which includes a runway extension, infrastructure upgrades and car park expansion.


Author: Nick Nichols

Latest News

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

QUEENSLAND WEATHER UPDATE: MAJOR AIRPORTS STILL IN BUSINESS DESPITE CANCELLATIONS AND DELAYS

DESPITE the storms and flash floods which are continuing to wreak havoc across several Queensland cities and towns...

STARS ALIGN AS GOLD COAST ICON REBRANDS

TODAY marks a shift in the Gold Coast's constellation as the iconic Jupiters Hotel and Casino officially rebra...

OROTON GOES CLICKS AND BRICKS AS PROFITS SLIDE

TWO former Aussie lawyers have turned their passion for fashion into a $15 million dollar international business six ...

Related News

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter