China for Donut King coffee

Written on the 6 July 2009

AUSTRALIA’S busiest donut maker has exported its first shipment of roasted coffee to mainland China as part of its international expansion plans.

Donut King will export 288 kilograms of its DK Royal Bean coffee blend to be used by four stores in Shanghai China, owned by China licensee Mak Brands Limited.

DK Royal Bean coffee is developed at Retail Food Group’s coffee roasting facility in Sydney, called Caffe Coffee. It is used in all Donut King outlets and features a blend of international beans.

The first shipment will provide more than 23,000 shots of espresso, with additional shipments expected to follow later this year. It is part of a strategy by the Gold Coast-based, ASX-listed brand manager Retail Food Group Limited (RFG) to open more than 20 Donut King outlets in China by 2014.

“It’s such an important part of our business that we’ve invested in the creation of own coffee blend, DK Royal Bean, designed to match the taste preferences of our customers,” says Donut King national marketing manager Tracey Catterall.


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