Campers pitch Super Cheap sales

Written on the 11 August 2009

SUPERCHEAP Auto Group has recorded NPAT of $32 million – up $6 million on the corresponding FY 2007-08.

The group has continued to achieve strong sales growth in its two major businesses – Supercheap Auto and BCF (Boating, Camping, Fishing), while sales in its Goldcross Cycles brand back-pedaled by 50 per cent.

Managing director Peter Birtles, says the results partly reflect the influx of families opting for affordable short-stay camping and a return to the outdoors.

“Supercheap Auto and BCF performed well in both halves of the year, with particularly strong results achieved in the second half,” says Birtles.

“The group’s performance highlights the benefit of our continued investment in growing our businesses. We recorded good sales through January and April and more people are opting to go camping.”

Driven by strong sales in its Caboolture Supercheap mega store, the company has increased staff from 4600 to 5000 since January.

“During the year, we have opened 23 new stores, refurbished a further 31 Supercheap Auto stores, merchandised a high number of new products, improved our supply chain operations and continued to invest in our team members,” says Birtles.

“There’s a passion that resonates through the organisation. We are interested in learning and development and teaching new skills and as a result have seen good retention rates.”

Birtles attributes a robust marketing campaign that has augmented brand visibility and promoted discount stock.

“We made a decision quite early when we became aware of the global economic crisis that we needed to maintain our marketing program and not cut spend in this area,” he says.

Sales growth across its core brands for the year: Supercheap Auto 7.3 per cent; BCF 12.5 per cent and Goldcross Cycles (3.1 per cent). This compared with May’s figures - Supercheap Auto 6 per cent; BCF 10 per cent; Goldcross Cycles 6 per cent.

Full year trading results will be announced on August 27.


Latest News

1700 BRISBANE APARTMENTS NOW MANAGED BY FORTUNE 500 COMPANY JLL

MULTINATIONAL and Fortune 500 company JLL (NYSE: JLL) has expanded its Australian dominance in the property managemen...

HARVEY NORMAN HITS OUT AT 'FALSE NEWS' OF ASIC INVESTIGATION

RETAIL giant Harvey Norman (ASX: HVN) has vehemently rejected reports its accounts are under investigation by ASIC, s...

RARE GOOD NEWS FOR SLATER AND GORDON AS ASIC CLOSES INVESTIGATION

ASIC has cleared Slater and Gordon of deliberately falsifying its accounts after a three-month investigation.

It s...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter