BUSINESS BITES: KHEMISTRY

Written on the 14 September 2016 by Laura Daquino and Paris Faint

BUSINESS BITES: KHEMISTRY

WHEN digital strategist Andy Fyffe felt like he missed the boat for the last big thing in tech, he pledged to seize the next opportunity that came along.

He believes virtual reality is it.

Fyffe watched on as the internet took the world by storm, and thinks virtual reality is the best invention since not only about to take us by storm, but to the centre of the storm.

"It's the ultimate empathy engine," says Fyffe of virtual reality.

"Augmented reality is still seeing through the device into the real world with overlays, while virtual reality takes you somewhere else altogether.

"The computer replicates an environment, real or imagined, and creates sensory experience which can include sight, touch, hearing and smell. It's computationally pretty damn heavy lifting."

Learn what industries are set to benefit bigtime from virtual reality:

 

Fyffe is managing partner at Brisbane-based Khemistry, which is shaking up the agency model by delivering cutting-edge campaigns for 'about half the price of the big networks'.

The agency works with brands including Mantra Hotels (ASX: MTR), University of Western Sydney and Hyundai Australia. Brands as diverse as Queensland Symphony Orchestra, Gold Coast City and Silver Chef (ASX: SIV) have engaged Khemistry for its virtual reality service.

Fyffe says virtual reality isn't just for geeks, but can be used for everything from a promotional tool to helping clients overcome fears like public speaking and snakes, and aiding athletes to prepare for games.

 


Author: Laura Daquino and Paris Faint

Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter