BUILDING PARTNERSHIPS WITH COMPETITORS

Written on the 25 November 2011

BUILDING PARTNERSHIPS WITH COMPETITORS

RAPIDLY growing Helensvale real estate company Finesse Property is building partnerships with competitors to provide a positive approach to customer service.

Founder Shane Evans (pictured) has held talks with other real estate agencies on expanding Finesse Property through partnerships. He is looking for at least three agents who can work from Ormeau, Pacific Pines, Brisbane or even remotely from Adelaide.

“They have to be fully licensed, selfmotivated, able to run a business, creative, a goal-setter, disciplined and have a fire in the belly,” says Evans.

Prospective partners should be prepared to harness some old fashioned business logic and the criterion also includes having good business ethics.

“God plays a significant part in my life. I need people who are happy to walk away from business, if it isn’t the morally right thing to do,” says Evans.

Evans believes trust is one of his strengths and it keeps customers coming back.

“We helped an elderly, unwell and stressed couple looking to sell. The over and above knowledge we provided them through emails helped them understand the market,” he says.

“We backed their decisions with facts instead of sales jargon. They liked my conviction and honest approach – and keep calling me as their trusted advisor since I’m a man of my word.”

Finesse has sold 26 properties, including a 4ha home at the foothills of Mt Tamborine in Upper Coomera.

Although there was initially very little interest, Evans successfully applied marketing techniques to close a competitive bid between 30 parties worth almost $800,000.

“We got creative with the photo selection, making it a feature property in print and on the internet,” he says.

“The wow factor in marketing involves having clear and concise copy that provides a sense of desire and ownership. It’s got to clear away the negative and leave very little room for objection.”

Evans says his secret to customer satisfaction is showing he wants people to be ‘heard and served’.

“I believe in marketing and training myself to be approachable. I have made selling or buying very comfortable for people, even though it can be a stressful and nerveracking process,” he says.

Finesse is predicting 40 per cent revenue growth for FY 2012.

----------

YOUNG ENTREPRENEUR FINALIST
Shane Evans
Finesse Property/Finesse Enterprises
PROPERTY
Age: 38
Business Est: 2010
Staff: 12
Growth: 100 per cent
Turnover: $8.1 million


Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter