BRITONS URGED TO SWAP COLD FOR GOLD AND TRAVEL TO THE COMMONWEALTH GAMES

Written on the 14 March 2017

BRITONS URGED TO SWAP COLD FOR GOLD AND TRAVEL TO THE COMMONWEALTH GAMES LONDON'S black cabs have been wrapped in images of the Gold Coast as part of Tourism Australia's campaign to attract more British visitors down under for the 2018 Gold Coast Commonwealth Games.

The campaign began in London overnight to coincide with the launch of the Queen's Baton Relay as it begins its journey through 70 countries and territories on its way to the Gold Coast for the Games.

More than 50 London cabs will be wrapped in Gold Coast images that encourage Brits to swap the cold for Gold in 2018.

Today, the Evening Standard newspaper, which is distributed to almost one million Londoners, will also be wrapped in Gold Coast images. The cover wrap showcases Surfers Paradise, Burleigh Heads, Mount Tamborine and the Gold Coast hinterland.

"We want to create a sense of the Gold Coast as Londoners go about their daily commute," says Steven Ciobo, Moncrief MP, and federal minister for trade, tourism and investment.

"We want to make sure they know there is a sunny sky, blue ocean and golden sand waiting for them in Australia. We want them to know they can swap the cold for the Gold."

The United Kingdom is Australia's third largest inbound market for visitor arrivals and for visitor spend. It is predicted to be worth between $5.5 billion and $6.7 billion by 2020.

Just under a third of British people are choosing to align their holiday with a major sporting event.

"The Commonwealth Games provides us with a great opportunity to promote the Gold Coast and increase international visitation," says Ciobo.

A OnePoll survey carried out late last year found that Australia is the number one destination Brits most want to visit for a major sporting event. March is also a peak booking period for British people looking to plan their next holiday.

Business News Australia

Latest News

SUPER RETAIL GROUP SAYS GOODBYE TO AMART SPORTS BRAND

A BRAND synonymous with Australian sporting goods, Amart Sports, will be retired from 1 November 2017. Super R...

SUPREME COURT GRANTS LEAVE FOR CLASS ACTION AGAINST DICK SMITH

A CLASS action law suit against Dick Smith has been given the green light for shareholders impacted by the company...

NEXTDC SHARES SOLD OFF AS ONGOING SPAT WITH 360 CAPITAL CONTINUES

SHAREHOLDERS in data centre operator NextDC (ASX: NXT) have dumped their stock in the company as its ongoing war of w...

SURVEY SAYS COUNTEROFFERS MIGHT BE A WASTE OF MONEY

TO RETAIN the best and brightest employees it sometimes seems like a good idea to offer more money, but recent res...

Related News

SUPER RETAIL GROUP SAYS GOODBYE TO AMART SPORTS BRAND

A BRAND synonymous with Australian sporting goods, Amart Sports, will be retired from 1 November 2017. Super R...

SUPREME COURT GRANTS LEAVE FOR CLASS ACTION AGAINST DICK SMITH

A CLASS action law suit against Dick Smith has been given the green light for shareholders impacted by the company...

NEXTDC SHARES SOLD OFF AS ONGOING SPAT WITH 360 CAPITAL CONTINUES

SHAREHOLDERS in data centre operator NextDC (ASX: NXT) have dumped their stock in the company as its ongoing war of w...

SURVEY SAYS COUNTEROFFERS MIGHT BE A WASTE OF MONEY

TO RETAIN the best and brightest employees it sometimes seems like a good idea to offer more money, but recent res...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter