BRANDED EMAILS - WHAT NEXT?

Written on the 13 September 2011

BRANDED EMAILS - WHAT NEXT?

AUSTRALIAN companies are yet to realise the full marketing potential of branded emails, with the concept heavily used overseas.

While email marketing has been an invaluable tool for many years, the evolution of cloud platforms means email branding knows no limits, according to The Hubb director Brett Hall.

“A lot of companies put their logos in emails or use email marketing programs, but only 30 per cent of business people utilise any sort of branding template. It’s an untapped canvas,” says Hall, an online marketing solutions specialist.

“People are sending countless emails every day but aren’t optimising that space to its maximum potential. It’s not just simple email marketing; these are fully branded emails
that put your products and services in front of your clients.”

Virtual server technology, or cloud computing, has allowed specialised applications to ‘dress up’ emails after users click send.

Hall says the system used by The Hubb compresses the template to around 50kb to minimise the risk of being picked up by spam filters. The full branding only comes through in the first email and not the following correspondence to eliminate bandwidth loading issues.

“Typically businesses would use the same look and feel as their website as this is where the majority of recipients will be taken when they click on your adverts or links on your branded template,” says Hall.

“When a recipient clicks on an advert within your branded template you will also receive an immediate click alert notifying you of who has clicked on what and been taken where on your website.

“The system affords businesses the ability to manage and change their own branded templates and adverts, generate their own reports regarding their branded templates performance and control the messages and promotions they wish to convey to their recipients via their email.”

As technology continues to move away from server-based applications, Hall says South Africa, parts of the US and Europe have embraced branded emails through cloud applications and Australia is now following suit.

The Hubb has exclusive rights to the technology in Australia and New Zealand and is seeking international partners to launch into new export markets.


Latest News

CROMWELL CALLS FOR FULL DISCLOSURE FROM INVESTA

CROMWELL Property Group (ASX:CRM) has claimed Investa Office Fund (ASX:IOF) has not disclosed material information ab...

FRAUD CAUSES SILVER CHEF PROFIT SLIDE

EQUIPMENT financier Silver Chef (ASX:SIV) has seen its half-year profit slide due to fraud.

The Brisbane company r...

MEGAPORT QUADRUPLES REVENUE AND INVESTS IN EXPANSION

MEGAPORT (ASX: MP1) increased revenue 345 per cent to $4.46 million in the six months to 31 December 2016, the com...

IN-STORE VETS BOOST GREENCROSS' PROFIT

GREENCROSS Limited (ASX: GXL) shares lifted 5 per cent in trading today after the Brisbane-based company posted a ...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter