Board Bog boost a big deal

Written on the 2 December 2010

AUGUST 2010

Innovative start-up Board Bog has sealed a deal with OC Imports that will see its products sold in 32 BCF stores Australia-wide and a further 50 surf outlets with a target of 500 before Christmas.

Chief financial officer Andrew McMaster, sales and marketing director Joe Shepherd and inventor Ryan Miller will also push the product into international markets including New Zealand, Japan, France, the Americas and Hawaii – anywhere there’s waves. Several pallets at around $100,000 each will be shipped into Japan later in the year.

“Last month we were doing this in my garage, now it’s taking off and we have had to move into a factory to meet demand,” says McMaster.

“There is nothing else like it in the market, there’s no other temporary surfboard repair product out there.”

In true entrepreneurial fashion the trio sold off assets and invested life savings in order to commercialise the product and last month secured a world-wide patent.

Shepherd says application is simple and can be done with bare hands. But the real clincher is the fact that it can be transported on airlines, making it a hit with travelling surfers and professionals.

“The idea for the product came about when Ryan was on a surf trip and when he arrived at his destination, he pulled his brand new board out of the bag to find that the zip had cracked his rail,” says Shepherd.

“He then had the decision to either miss out on the perfect surf or sacrifice his new board. The need for a product that could be stored in a board bag, applied in seconds, and has the ability to be removed later for a professional repair was then identified.

“He spent two years researching ingredients and refining the product until it was the ideal solution to the problem faced my many surfers. Once finalised, Andrew and I came on board so that by working together, every aspect of running a business was covered.”

The product is expected to rouse interest among multinational retailers and as a prospective takeover target.


Latest News

BRISBANE VFX PRODUCTION COMPANY CLEANS UP AT MAJOR INTERNATIONAL ADVERTISING AWARDS

AUSTRALIAN production company Alt.vfx has broken records in global advertising, becoming the first business to win...

CYCLONE DEBBIE FORCES MINE, RAIL AND PORT CLOSURES AS IT WREAKS HAVOC IN QUEENSLAND

COAL and gold mines in north and central Queensland are being seriously impacted as Cyclone Debbie makes landfall ...

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter