Beer ferments franchise

Written on the 1 December 2010

JUNE 2010

SMALL business owners are often so immersed in creating a legacy that they’re reluctant to put another brand anywhere near their own – even if it’s a smart business move.

Mermaid Waters physiotherapy practice My Back’s Physio is now operating under the Victorian-based franchise Back In Motion.

My Back’s Physio founder Brad Beer leapt at the opportunity to rebrand. That’s not to say the 2009 Gold Coast Business News Young Entrepreneur of the Year finalist isn’t passionate about his brand, but he is more passionate about two other things - growing his business and quality physiotherapy service.

“I actually approached Back In Motion (BIM) after attending a leadership program run by founder Jason Smith, and his leadership in the field really struck me,” says Beer.

“The real carrot so to speak was the ability to be able to roll out the BIM brand in Queensland. At the time they only had practices in Victoria and South Australia and they were looking for someone with similar values to drive that expansion for them.

“My business goal has always been to grow to 100 practices Australia-wide and BIM with 16 at the time compared to my one, meant they were about seven years ahead in the business journey. I wouldn’t have looked at it if there wasn’t the opportunity for some sort of area directorship or state franchisor role.”

Fresh out of university Beer successfully combined his passion for quality health services with the drive to establish My Back’s Physio in 2006.

The company turned over $505,000 in revenue in FY09 and is forecasting almost 80 per cent growth to reach $900,000 in FY10. The rebranding cost the company around $100,000 in franchise licensing fees, premise renovations and additional equipment purchases.

The 29-year-old says the rebranding would never have happened had BIM not reflected the same values as his own practice was created from – a desire to provide clients with the highest level of physio service available.

“There were a lot of parallels between the two companies. Their values and philosophy of care within the physiotherapy industry were exactly congruent with ours,” says Beer.

“The customers have not minded that the logo has changed. As long as we’re all here and the service maintains at its high standard, they’ll keep coming through the door. We’ve only really been visibly practising under the new brand for three weeks, but we do expect to see explosive growth over the next year.”


Latest News

THE 2017 MELBOURNE TOP 50 COMPANIES REVEALED: NUMBERS 40 TO 31

Our countdown to the 2017 Top 50 Melbourne companies continues with the next 10 on the list from 40 to 31, which f...

HEALTH INSURER NIB ACCUSED BY ACCC OF MISLEADING ITS MEMBERS

THE COMPTITION regulator has launched proceedings in the Australian Federal Court against NIB Health Funds Limited (N...

CANNABIS COMPANY SECURES PERMITS FOR NEW PLANTS TO BEGIN CULTIVATION

MEDICAL Cannabis company Cann Group Limited (ASX: CAN) will receive its first plant material and start cultivation of...

CHARTER HALL SNAPS UP SALAMANDER BAY CENTRE FOR $174M

RETAIL investment trust Charter Hall (ASX: CQR) has purchased the regional Salamander Bay Centre in New South Wales f...

Related News

HEALTH INSURER NIB ACCUSED BY ACCC OF MISLEADING ITS MEMBERS

THE COMPTITION regulator has launched proceedings in the Australian Federal Court against NIB Health Funds Limited (N...

AFTERPAY GOES TRANS-TASMAN WITH TRADE ME DEAL IN NEW ZEALAND

AFTERPAY Holdings Ltd (ASX: AFY) has entered into an agreement with New Zealand trading site Trade Me Group Ltd (A...

STARTUP SUCCESS BOILS DOWN TO PERSONALITY, SAYS EXPERT

THOSE who own startups will know that there are many essential qualities of a good entrepreneur; their tenacity, fina...

SLATER AND GORDON TAKES SPOTLESS TO COURT

SPOTLESS Group (ASX: SPO) has been hit by a class action launched by Slater and Gordon (ASX: SGH) in the Federal C...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter