BEAUTY BUSINESS IN FULL BLOOM

Written on the 18 May 2015 by Karen Rickert

BEAUTY BUSINESS IN FULL BLOOM

SINCE her products were headhunted for the Academy Awards and Golden Globes gift bags, business is blooming for Jellaine Ross.

Ross established Cherry Blooms in 2008, selling a wide range of fashion and beauty products in the online store and stockists internationally.

The Golden Globes contacted the company to feature its handbag organisers in the celebrity gift bags, with signature product, brush on fibre lash mascara, following suit at the Oscars the year after.

Ross says the boost in online traffic paved the way for Cherry Blooms to participate in a trade show in the US and secure a lucrative distribution contract with Nova Beauty.

"We launched there last year and now we're now in 50 states in the US and all of Canada," Ross says.

"We've already done three tradeshows in Europe and we're deciding who we want to distribute our products in the UK."

With the successful expansion into the American market and similar plans for Europe, Cherry Blooms has forecast 300 per cent growth this financial year.

"Passion is always going to be a part of being successful, but you've always got to do your due diligence and learn the best strategies of how to get to market faster and without as much risk," Ross says.

"I had really strict criteria on what I wanted to market: small, easy to ship, high margin, not saturated in the marketplace and something that people would run out of.

"Also it's the type of product that is so high-performance you would go tell everyone that you knew about it."

Ross plans to help budding entrepreneurs by sharing the secrets of her success with an online information service, featuring audio, action steps and accountability checklists.


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

Frank Grasso, CEO of Adelaide based Dynamic Creative, believes his company's new software will revolutionise Adwo...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

EAST COAST PROPERTY BOOM BUILDS PROFITS FOR BRICKWORKS

AUSTRALIA'S residential property boom has helped drive a sharp rise in first half earnings for Brickworks (ASX: B...

COLLINS SUPERSIZES IN EUROPE WITH PURCHASE OF 16 KFC RESTAURANTS IN THE NETHERLANDS

COLLINS Foods (ASX:CKF) has stepped up its European expansion through the purchase of 16 KFC restaurants in the Ne...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter