BEAUTY BUSINESS IN FULL BLOOM

Written on the 18 May 2015 by Karen Rickert

BEAUTY BUSINESS IN FULL BLOOM

SINCE her products were headhunted for the Academy Awards and Golden Globes gift bags, business is blooming for Jellaine Ross.

Ross established Cherry Blooms in 2008, selling a wide range of fashion and beauty products in the online store and stockists internationally.

The Golden Globes contacted the company to feature its handbag organisers in the celebrity gift bags, with signature product, brush on fibre lash mascara, following suit at the Oscars the year after.

Ross says the boost in online traffic paved the way for Cherry Blooms to participate in a trade show in the US and secure a lucrative distribution contract with Nova Beauty.

"We launched there last year and now we're now in 50 states in the US and all of Canada," Ross says.

"We've already done three tradeshows in Europe and we're deciding who we want to distribute our products in the UK."

With the successful expansion into the American market and similar plans for Europe, Cherry Blooms has forecast 300 per cent growth this financial year.

"Passion is always going to be a part of being successful, but you've always got to do your due diligence and learn the best strategies of how to get to market faster and without as much risk," Ross says.

"I had really strict criteria on what I wanted to market: small, easy to ship, high margin, not saturated in the marketplace and something that people would run out of.

"Also it's the type of product that is so high-performance you would go tell everyone that you knew about it."

Ross plans to help budding entrepreneurs by sharing the secrets of her success with an online information service, featuring audio, action steps and accountability checklists.


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

CROMWELL TRADES STEADILY IN FIRST HALF

CROMWELL Property Group has maintained a steady operating profit at $0.045 per security in the first half of FY17,...

WHY NEXTDC'S STOCK IS SOARING

AFTER posting its interim result, NEXTDC (ASX: NXT) gained more than 12 per cent on the stock market before noon.
...

PWR PROFIT CRASHES AS DOLLAR RISES AND COSTS MOUNT

A RISING Aussie dollar has offset PWR Holdings Limited's (ASX:PWH) overseas growth in the last half, forcing a...

SUPER RETAIL GROUP RESULTS SHINE ACROSS THE BOARD

A WELL-planned and executed half has paid off for Super Retail Group (ASX:SUL) as it posts a net profit result up ...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter