AUSSIES FLOCK TO HOME-GROWN GOODS

Written on the 25 January 2016

AUSSIES FLOCK TO HOME-GROWN GOODS

MORE Australians are turning to home-grown products despite increasing competition from international retailers, according to figures from Roy Morgan Research.

In the 12 months to September 2015, 89.2 per cent of Australians aged 14 years old and above said they'd be more likely to buy products made in Australia up from 85.6 per cent in 2013.

While Australia remained the nation's manufacturer of choice, a number of other countries increased in popularity during the same period.

Growing numbers of consumers say they'd be more likely to buy goods made in Canada (51.5 per cent up from 42.6 per cent in 2013), Sweden (44.1 per cent up from 36.3 per cent), France (40.9 per cent up from 32.5 per cent) and Spain (27.8 per cent up from 21.3 per cent).

Traditionally less regarded nations also improved in the eyes of Australian shoppers, including India (15.8 per cent up from 12.8 per cent), South Africa (21.1 per cent up from 16.5 per cent) and Chile (13.5 per cent up from 9.6 per cent).

The heavy-hitters of US, UK and New Zealand bounced back from temporary decline to their highest approval ratings in years. While Australia's top trading partner China was one of the few countries that lost support.

Roy Morgan Research CEO Michele Levine says despite often being easier and cheaper to purchase goods online from overseas, the majority of online shoppers choose to buy local.

"Alongside our renewed enthusiasm for Australian-made goods, we are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products," Levine says.

"Online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe.

"International retailers with a bricks-and-mortar presence in Australia have also boosted our perception of foreign-made products.

Levine says Japan has slipped from fifth to sixth most popular country of origin for products, despite signing a Free Trade Agreement with Australia in 2014. China has dropped from tenth to eleventh place.

"This makes Japan the only Asian country of manufacture in the top 10, so it will be interesting to see whether this slump is temporary or indicative of a wider shift in Australians' shopping," she says.

More Australians say they'd be more likely to buy clothes, food, electrical goods, sporting goods and wine if they were labelled 'Made in Australia' compared to 2013. However, demand for Australian-made motor vehicles decreased.

"In encouraging news for the country's manufacturing sector, the love affair between Australians and Aussie-made products shows no sign of fading," Levine says.

 


Latest News

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

WOOLWORTHS CLAIMS LEGAL VICTORY IN STOUSH WITH LOWE'S

SUPERMARKET giant Woolworths (ASX: WOW) has been given the go-ahead to sell its Masters property assets after winn...

PRICELINE STORE ROLLOUT BOOSTS API'S FULL YEAR PROFIT FORECAST

Australian Pharmaceutical Industries (ASX: API) has booked a rise in half year net profit of $29.1 million on the bac...

CITY DWELLERS SETTING EYES ON REDCLIFFE AS PROPERTY SEACHANGE BECKONS

IT MAY be cool by the sea at Redcliffe, however strong sales at Kyko Group's Mon Komo development prove that t...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter