AUSSIES CHOOSE GOLD COAST HOLIDAY

Written on the 21 March 2013

AUSSIES CHOOSE GOLD COAST HOLIDAY

THE strong Australian dollar hasn't detered Australians from choosing the Gold Coast over international destinations for their holidays.

Data released by Tourism Research Australia for the 2012 calendar year shows 11.7 million people visited the Gold Coast last year and spent a combined $4.6 billion.

Of those, 3.5 million were domestic overnight travellers, a 7 per cent increase on the previous year.

Gold Coast Tourism CEO Martin Winter says the latest data comes as relief to the industry.

“Last year, Australian overnight visitors spent $3.1 billion on the Gold Coast on things like dining, attractions, entertainment and accommodation, which is a huge injection to the local economy,” Winter says.

“This is a 14 per cent increase in domestic visitor spending over 12 months, reflecting a boost in consumer confidence which has flown-on-effects to local business and employment.

“The standout source market was Brisbane, with a 28 per cent increase in overnight holidaymakers. This was followed by Sydney; up 17 per cent, and Melbourne; up 10 per cent.

“The drive market remains the single largest source of visitation to the Gold Coast, with the majority of daytrips originating from Brisbane, followed by greater South East Queensland.

Last year the Gold Coast welcomed an additional 900,000 day-trippers.

“Over the past eight months, Gold Coast Tourism has delivered a comprehensive calendar of marketing activity in the region’s key source markets – Brisbane, Sydney and Melbourne," Winter says.

“The ‘Famous for Fun’ campaign has aired on national television, radio and digital channels. From the strong results, it’s clear our message is ringing true with domestic consumers."


Latest News

PROFIT BOOST FORECAST AT VILLA WORLD

VILLA World has forecast profit growth of 5 per cent in the first half of FY17 in an earnings guidance released to th...

WP CURVE SOLD TO GODADDY

NASDAQ-listed tech company GoDaddy has bought Gold Coast's WP Curve for an undisclosed sum.

The subscription-b...

BOARD SHAKE-UP TAKES OUT SURFSTITCH FOUNDER

ONLINE actionwear retailer SurfStitch Group (ASX: SRF) has announced a major board shake-up in a move that effectivel...

ORIGIN TO DIVEST UPSTREAM OIL AND GAS BUSINESS

ORIGIN Energy will spin off its upstream oil and gas business in an as-yet unpriced IPO.

It will allow the Sydney-...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter