APP CASHES IN ON 'PUNTING PEERS'

Written on the 18 November 2015 by Karen Rickert

APP CASHES IN ON 'PUNTING PEERS'

A BRISBANE startup has put a new spin on the peer-to-peer economy, with an app that streamlines social betting from punter to punter.

Presenting at Bond University's Gold Coast Demo Day as part of Global Entrepreneurship Week, Puntaa hedges against friends who don't pay up after losing a handshake bet.

From who can kick the most goals in a game at the park to guessing the winner of a reality show, the wagering platform allows users to make custom bets with friends, set the amount and odds, share on social media for bragging rights and transfer the winnings straight from a mobile.

Founded by Nick Heaney, Jordan Oudejans and Damon Oudejans (pictured L-R), the startup was accepted earlier this year in the River City Labs Accelerator, run in conjunction with River City Labs and Telstra's muru-D program.

Heaney says Puntaa steers clear of the negative connotations associated with gambling by delivering a socially responsible model.

"If you look at the traditional online bookmaker model, they're basically targeting losing punters and the only way they make money is if the punter loses at the end of the day," Heaney says.

"What we do is let friends bet with each other and that means we can drive more socially responsible behaviour and a far better user experience."

Puntaa App

With backgrounds in law, resources and horse training, the co-founders came up with the concept through friendly banter while having a flutter.

After researching case studies and interviewing friends, they discovered people would keep track of bets using spreadsheets, Facebook Messenger and bank transfers. Puntaa combines the entire process in a single app, including a tailored e-wallet.

The result is a payout ratio of more than 95 per cent, with people transferring money into the app which is held in escrow until the bet's outcome.

Heaney says Puntaa aims to capitalise on a nation of betters, but will target the two million Australians already wagering.

"Australia is the fifth-biggest gambling market in the world, but more importantly there's an ingrained culture of social betting here," he says.

"We did surveys of our token market and the vast majority is already involved with handshake betting but, more importantly for us, if there was a tool available to make it more seamless or enjoyable they would use it."

Puntaa takes a 5 per cent commission on each successful bet, and Heaney says if they can capture 100,000 users it would conservatively equate to millions in revenue in Australia alone.

The app has been live on Android for six weeks and successfully launched in the App Store two weeks ago, with consistent growth in registrations.

 


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter