ANZ TAKES OUT SIX CANNES LIONS FOR EQUALITY CAMPAIGNS

Written on the 29 June 2016

ANZ TAKES OUT SIX CANNES LIONS FOR EQUALITY CAMPAIGNS

ANZ (ASX:ANZ) has cleaned up at the Cannes Lions awards for its marketing campaigns promoting diversity and inclusion.

The bank was awarded Gold Lions in both the PR category for its Equal Futures pocket money initiative and the media category for the GAYNZ campaign, as well as another four Bronze Lions.

As part of International Women's Day, the pocket money video depicts brothers and sisters completing the same chores but not being paid equally.

The campaign highlights the gender pay gap in Australia and reached more than 1.5 billion people across the world.

While ANZ's Oxford Street branch was rebranded as GAYNZ with a baroque theme to celebrate 10 years of partnership with Sydney Gay and Lesbian Mardi Gras.

The GAYNZ logo was extended across the bank's website, social media channels and company business cards.

In a brand first for Australia, ANZ also collaborated with Twitter to create a rainbow flag emoji whenever #GAYNZ was used. The campaign reached 840 million people globally.

"We're thrilled to have our work supporting diversity, inclusion and financial equality recognised on the world stage," ANZ group general manager marketing Louise Eyres says.

"These awards are a testament to the marketing teams at ANZ and our world class partners, led by Whybin/TBWA with the support of PR agency Haystac and media agency PHD."

The Cannes Lions annual awards festival recognises excellence in marketing, communications and advertising.

ANZ was the second most awarded bank by number of Lions this year out of nine banks to be recognised.

 


Latest News

ASF UNVEILS TRAFFIC PLANS FOR THE SPIT

A SECOND bridge over the Nerang River is the centrepiece of the ASF Consortium's plan to improve traffic flow ...

BHP AND VALE EDGE CLOSER TO $47.5 BILLION SAMARCO DAM DISASTER SETTLEMENT

BHP Billiton (ASX: BHP) and Brazilian mining company Vale have entered into a preliminary agreement with Brazilian fe...

BLK SPORT FOUNDER TYRON BRANT REMAINS CEO UNDER NEW OWNERS

BLK Sport has been purchased from receivers McGrathNicol by a private consortium composed of a TimorLeste-based oi...

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter