A WILD IDEA IS A WINNER

Written on the 28 May 2013

A WILD IDEA IS A WINNER

JIMMY Black (pictured) has succeeded where many others have failed: integrating a bricks-andmortarretail store with an online presence. And he has done it all from Burleigh Heads.

Black, 34, founded Wild Earth, a camping and hiking equipment retailer in 2006. The company this year turned over $5 million.

“What we do different is that our model has highlighted the move to online, but we have retained the bricks-and-mortar shop more as a showroom for our online products," says Black.

Online is certainly the focus for Wild Earth. This year, Black finished a $50,000 upgrade of the company’s computer system which he hopes will allow for increased growth in the years to come.

“We will be able to focus more on what we do best, selling our product range and that will help double our growth within 18months to two years,” says Black.

Black fell into the retail industry by chance. He is a qualified accountant, but says he “can’t stand” accounting.

“I stumbled onto selling things online through eBay,” he says.

The ease at which he was offloading products on the online auction site encouraged him to leave the accounting business and set up a retail operation.

Black also noticed a gap in the camping and hiking market that he sensed was unfilled.

“There are brands like Kathmandu making gear for the top-end of the market and a number of other brands with middle-end products, but no one was focusing on the lower-to-mid level range,” he says.

“I have spent a lot of time focusing on developing a core range of value-for money camping and hiking equipment.”

Black says 10 per cent of his sales are exports.

“We are currently the only ones really exporting a lot of the unique Aussiebranded bulky camping gear like swags.

Entry into other countries is difficult forother retailers, but our logistical system is pretty well streamlined and very efficient now,” he says.


Latest News

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

QUEENSLAND WEATHER UPDATE: MAJOR AIRPORTS STILL IN BUSINESS DESPITE CANCELLATIONS AND DELAYS

DESPITE the storms and flash floods which are continuing to wreak havoc across several Queensland cities and towns...

STARS ALIGN AS GOLD COAST ICON REBRANDS

TODAY marks a shift in the Gold Coast's constellation as the iconic Jupiters Hotel and Casino officially rebra...

OROTON GOES CLICKS AND BRICKS AS PROFITS SLIDE

TWO former Aussie lawyers have turned their passion for fashion into a $15 million dollar international business six ...

Related News

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter