A WILD IDEA IS A WINNER

Written on the 28 May 2013

A WILD IDEA IS A WINNER

JIMMY Black (pictured) has succeeded where many others have failed: integrating a bricks-andmortarretail store with an online presence. And he has done it all from Burleigh Heads.

Black, 34, founded Wild Earth, a camping and hiking equipment retailer in 2006. The company this year turned over $5 million.

“What we do different is that our model has highlighted the move to online, but we have retained the bricks-and-mortar shop more as a showroom for our online products," says Black.

Online is certainly the focus for Wild Earth. This year, Black finished a $50,000 upgrade of the company’s computer system which he hopes will allow for increased growth in the years to come.

“We will be able to focus more on what we do best, selling our product range and that will help double our growth within 18months to two years,” says Black.

Black fell into the retail industry by chance. He is a qualified accountant, but says he “can’t stand” accounting.

“I stumbled onto selling things online through eBay,” he says.

The ease at which he was offloading products on the online auction site encouraged him to leave the accounting business and set up a retail operation.

Black also noticed a gap in the camping and hiking market that he sensed was unfilled.

“There are brands like Kathmandu making gear for the top-end of the market and a number of other brands with middle-end products, but no one was focusing on the lower-to-mid level range,” he says.

“I have spent a lot of time focusing on developing a core range of value-for money camping and hiking equipment.”

Black says 10 per cent of his sales are exports.

“We are currently the only ones really exporting a lot of the unique Aussiebranded bulky camping gear like swags.

Entry into other countries is difficult forother retailers, but our logistical system is pretty well streamlined and very efficient now,” he says.


Latest News

CROMWELL CALLS FOR FULL DISCLOSURE FROM INVESTA

CROMWELL Property Group (ASX:CRM) has claimed Investa Office Fund (ASX:IOF) has not disclosed material information ab...

FRAUD CAUSES SILVER CHEF PROFIT SLIDE

EQUIPMENT financier Silver Chef (ASX:SIV) has seen its half-year profit slide due to fraud.

The Brisbane company r...

MEGAPORT QUADRUPLES REVENUE AND INVESTS IN EXPANSION

MEGAPORT (ASX: MP1) increased revenue 345 per cent to $4.46 million in the six months to 31 December 2016, the com...

IN-STORE VETS BOOST GREENCROSS' PROFIT

GREENCROSS Limited (ASX: GXL) shares lifted 5 per cent in trading today after the Brisbane-based company posted a ...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter