CAN GOOGLE RECOVER FROM GLOBAL CONTROVERSY OVER ITS PROGRAMMATIC ADVERTISING SYSTEM?

CAN GOOGLE RECOVER FROM GLOBAL CONTROVERSY OVER ITS PROGRAMMATIC ADVERTISING SYSTEM?

IT'S the story that has rocked the world of advertising. The lucrative Google (NASDAQ: GOOGL) advertising system is under the microscope as blue chip clients in the UK, US and Australia boycott the search engine giant.

The boycott signals a growing backlash against 'programmatic trading', which automates the buying and selling of ...

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BRISBANE VFX PRODUCTION COMPANY CLEANS UP AT MAJOR INTERNATIONAL ADVERTISING AWARDS

BRISBANE VFX PRODUCTION COMPANY CLEANS UP AT MAJOR INTERNATIONAL ADVERTISING AWARDS

AUSTRALIAN production company Alt.vfx has broken records in global advertising, becoming the first business to win a coveted Lotus award at Adfest for five consecutive years. Not only did the visual effects specialist take out four separate Lotus awards in the Film Craft: VFX category at the 2017 Adfest gala held in Thailand, it was also ...

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ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

Frank Grasso, CEO of Adelaide based Dynamic Creative, believes his company's new software will revolutionise Adwords forever.

Google's Adwords has been a staple of online marketing campaigns since it was launched in 2000.

The system, which allows retailers to position their products at the top of Google, has stagnated over the year...

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Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his newest gig, Andy McKeon has joined the board of ASX-listed enterprise software company LiveTiles (ASX:LVT) in a major coup for the company.

Under Steve Jobs, he helped launch the iPhone, iPad, Mac and iOS software.

At Fac...

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CSIRO HELPS DEVELOP AUSTRALIAN PHARMA COMPANY FROM $10 MILLION TO $305 MILLION

CSIRO HELPS DEVELOP AUSTRALIAN PHARMA COMPANY FROM $10 MILLION TO $305 MILLION

GOVERNMENT backed scientists have helped multiply the market value of a previously small Australian pharmaceutical company by 30 in seven years.

Medical Developments International Ltd (ASX: MVP) has increased in worth from less than $10 million dollars in March 2010 to more than $306 million at time of press.

The company makes Penth...

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