FACEBOOK GIVES MARDI GRAS THE THUMBS UP

FACEBOOK GIVES MARDI GRAS THE THUMBS UP

ONE of the world's most recognised brands has aligned with Sydney's Gay and Lesbian Mardi Gras celebrations, coming out as a major sponsor of the famous parade. Social media giant Facebook, which also acquired Instagram in 2013, will be promoting the festival on both platforms and will enter a float in the parade, which takes plac...

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RETAILERS FIRE UP FOR SCHOOL SALES

RETAILERS FIRE UP FOR SCHOOL SALES

SHOES, uniforms, bags and endless supplies of stationery are once again on the shopping list as parents prepare to send their children back to school for 2016. According to Australian Retailers Association (ARA) executive director Russell Zimmerman, while Boxing Day sales are undoubtedly the biggest retail gold mine across the board, many...

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AIRASIA LAUNCHES NEW TRANS-TASMAN FLIGHTS

AIRASIA LAUNCHES NEW TRANS-TASMAN FLIGHTS

GOLD Coasters are set to benefit from direct flights to New Zealand, following the announcement of new AirAsia X services from the Gold Coast to Auckland. The first flight is set to jet off on 22 March 2016, with flights departing Gold Coast at 9.05am each day for Auckland arriving at 3.30pm local time.  To celebrate the new services...

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STW MERGER CREATES NEW MARKETING GIANT

STW MERGER CREATES NEW MARKETING GIANT

BRITISH marketing and advertising giant WPP is taking a majority shareholding in Sydney-based STW Communications Group (ASX:SGN) through a $512 million merger of its Australian and New Zealand operations.

The move formalises the joint working relationship the two companies developed almost two decades ago under the Singleton Ogilvy and Mather...

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LITTLE TOUCHES MAKE BIG DIFFERENCE FOR HOTEL JEN

LITTLE TOUCHES MAKE BIG DIFFERENCE FOR HOTEL JEN

A MAJOR rebrand has paid off for Hotel Jen Brisbane, with the Roma Street property topping the city in the annual Star Ratings Australia travellers' rating survey. Hong Kong-based Shangri-La Hotels and Resorts launched the new brand last year, refurbishing the former Traders Hotel. The four-star chain's repositioning has snare...

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